12,000 participants over 3 years for ASTM’s road safety campaign for youth

15 July 2026

“Andiamo sul sicuro” (Let’s play it safe) is the touring project promoted by the ASTM Group, with the strategic support of its subsidiary SINA, created to bring road safety education to elementary, middle and high school students. Younger children take part in interactive outdoor activities aimed at fostering a culture of prevention and making them advocates for safety, whilst for older pupils the starting point is the cinema: a movie screening serves as a basis for opening a discussion on road risks and the importance of responsible driving and behavior.

The figures show that the formula works. From 2023 to 2025, the project saw the participation of over 12,000 students across 34 stages. The project is firmly rooted in the local area thanks to the active role played by the Group’s concessionaires, which host the various stages, encouraging close collaboration with local authorities and schools in the communities along their routes.

In 2025, the spring session took place on the Autostrada dei Fiori (A6 Turin–Savona), in autumn the focus shifted on the A10 Savona–Ventimiglia motorway managed by Concessioni del Tirreno, both of which are concessionaires of the Group. The season then concluded on the A35 Milan–Brescia motorway, in collaboration with the project partner Brebemi, a company in which ASTM holds a stake.

Now the focus is on the future, with a clear objective: to reach between 1,500 and 2,000 young people this year. New events have already been successfully completed with enthusiasm, and further events are planned!

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